COACHES

Pablo Lucero, 42, founder and coach of the BcnMadTriatlón sports club for over 10 years. Without a doubt, his life goals have always been marked by risk and achievement because he always wanted to become a firefighter. Beginning when he was just 8 years old, up until he was 23, Pablo competed in cycling, he also took up soccer and, several years ago, he dove into Triathlons. This passion for sports has led him to complete triathlons, marathons and 100k trail runs. He also has dreams yet to realize like crossing many more finish lines in his life, traveling, and learning about other cultures, because no one should ever stop dreaming! A firm believer in motivation and positivity, Pablo picks up his pace whenever a Maroon 5 song comes on.

"I hope that the greatest marathon of my life is yet to come"

Germán Madrazo, 46, entrepreneur, founder and owner of a specialty running store in Texas. The embodiment of motivation, he has always wanted to be a professional athlete and speaker. Sports were a big part of his life from early childhood: by the time he was 4, he was already on a swim team. You could say that sports are his life! And that life as an athlete starting at just 4 years old would lead him to cross the most important finish line of his life at 43: competing in the 15k Cross Country Ski event at the Olympic Games in PyeongChang.
Germán still has many goals left to tackle, such as running the Boston Marathon or the Marathon des Sables, or skiing the Vasaloppet in Sweden or the Norwegian Birkebeiner... Nevertheless, there are other goals in his life beyond sports: inspiring, motivating and being a top motivational speaker. And speaking of motivation, the Top Gun Anthem and Highway to Hell are his favorite songs for practicing any sport.

“We live to fight another day”

OUR

STARS

Presenting our eight stars who will challenge themselves in #MilesOfTrustMAPFRE.

Four Spaniards and four Mexicans will put their own limits to the test while our coaches, Pablo and Germán, will inspire and train them to face a mutual challenge:

running the first MAPFRE digital marathon.

KNOW THEIR STORIES

Adventurous, gutsy, confident and, above all, with tons of energy. They have clear objectives and know exactly what they

want to improve in themselves.

A sports goal is also personal growth.

Will they make it across the marathon finish line?

We think just one race will be too little for them.

They trust in their capability to break down barriers and move forward every day, one step at a time.

What about you?

“We are the average of the five people we spend the most time with—choose wisely”

As a little girl, Celia saw herself studying medicine so that she could become an oncologist. However, as life often puts us in situations much different than those we have in mind, she is currently COO at Marcon Industrial. Celia admired many people who got her started in the world of sports but affirms that she still has many goals left to accomplish, such as finishing a marathon and an Ironman. (Celia, there’s nothing you can’t achieve!) In addition, she has many other aspirations that have become her life’s dreams, such as writing a book or creating her own online course. The biggest marathon in her life was getting through her postpartum period. Kudos to her for that! When Celia listens to 100 Metros by Amaia Montero, motivation floods her body, but listening to Pursuit of Happiness by AOKI is the shot of energy she needs to lace up and give it her all while working out. Prove to yourself that you can do anything!

“Quitting is not an option: life is awesome and living is urgent”

César, at 49 years old, is the Client Manager at MAPFRE Spain. Ever since he was a child, he has felt a calling to the world of communications, which is why he wanted to pursue a career in journalism. But his life took a turn when he was just eight years old, and he decided that it was the ideal time to study and work at the same time to get ahead. He started out in the world of sports playing on teams: he played handball until he was twenty-five years old. Some time later, due to a traffic accident, he had to take up a sport that would help him to move forward. César decided to try running to regain trust in his ability to practice sports despite his difficulties in recovering from his spinal injury, and it was in this discipline that he found just what he needed to get motivated. A half Ironman is the greatest goal he has achieved, although he is determined to complete one together with his son, in addition to his aspiration of running a marathon. Listening to AC/DC and Sabina, César hits the pavement with everything he’s got and is ready to reach the finish line to prove to himself that he can do it. We are with you!

“The only limit is the one you set for yourself”

Paulina dreamed since she was a child of being a teacher and educating children, although she ultimately pursued a career in the world of marketing. She started playing sports at the age of fifteen when she got involved in track and field at school. She has always been surrounded by people who have inspired her, such as her brother, who initiated her in the world of running. Her two great athletic achievements have been running two marathons, as well as a half marathon with a seven-month-old baby. Now that’s dedication, Paulina! She still has many goals to accomplish in her life, such as traveling with her whole family and seeing her son grow up healthy and strong, as well as teaching at the university, running a marathon as a mother, and writing a book. (No dream is impossible Paulina!) The greatest marathon of her life has been being a mom during the pandemic while also working and taking care of her home. She gets pumped when The Script’s Hall of Fame is playing, but when she hears Calvin Harris’s Giant, she goes full throttle until she reaches her personal goal. Paulina, let’s go for it with confidence!

“Always do your best, honor your words, don’t take anything personally, and don’t make assumptions”

Since she was a little girl, she could see herself dancing ballet with Swan Lake in the background, and Roxana, originally from Mexico, has always felt sports were her way of life. By elementary school, she was already competing in the 100 meters because she loved the feeling of speed in her body. Some time later, she also started playing basketball. Her greatest athletic goal was to complete an open water crossing and a Sprint Triathlon. So exciting! However, completing an Olympic Triathlon, climbing the Pico de Orizaba, finishing a marathon, and skydiving are some of the dreams she still has ahead of her (and that she will no doubt fulfill). The marathon of her life was the open water crossing because, at first, Roxana was training for a half marathon and suffered an injury that forced her to stop. She ultimately found in swimming an escape route that made it easier for her to do sports despite her injury. And she did it. She really did it! With Queen’s We Are The Champions, Roxana has everything she needs to give it all she’s got for every mile. We are ready to witness your victory!

“Don’t give up!”

David is a 40-year-old quality tech from Ávila. His childhood dream was always to become a police officer, although teaching was another of the options he considered (and fulfilled). Sports marked a before and after in his life. Thanks to Paco, a dearly departed friend of his parents for whom he had a lot of affection, he was able to join the Basketball Federation of Castilla y León as a referee. He says that one the biggest goals he has achieved in sports was to be a referee in the First National League, as well as finishing the Transgrancanaria 30 km Starter, of which he says: Reaching the finish line is priceless! But he still has more goals, such as traveling and finishing a marathon in the Canary Islands. (He’s in the right place!) Nevertheless, he considers the greatest marathon of his life to be that he was able to pursue a university degree while working at MAPFRE. More than a marathon, he considers it a life lesson. With Pont Aeri’s Flying Free playing on his headphones, David is ready to prove to himself that with trust and hard work, there is no impossible goal and no unattainable dream. This is just the beginning!

“Major results require major ambition”

An emergency medical technician with many dreams to fulfill, Esmeralda is one of the protagonists of our #MilesOfTrustMAPFRE campaign in Spain. A few years ago, she decided to make a 180º turn in her life and dedicate herself to the world of health care, while she logged miles in all of her goals. She is happy to consider herself a runner because she finds the escape she sometimes needs whenever she laces up her sneakers and takes to the streets. The current world situation and her job forced her to put the brakes on racing, and she was unable to run the half marathon for which she had been training for some time. She thinks she has to start training from scratch to regain trust in her ability to finish a marathon, and here she is. She’s all set to go with Tom Odell’s Another Love playing on her headphones and ready to take down anything standing in her way. This is just what she needs to regain her confidence!

“No excuses. Get out there and do your best, but above all, have fun”

Fulfilling his childhood dream of dedicating his life to the audiovisual world, Antonio, or “Chusky” to his friends, has achieved this lifelong goal. He is an editor, producer and camera operator, and his work on a 2017 film was yet another of his goals accomplished. He started playing sports when he was only twelve years old, practicing soccer, as well as more disciplined sports such as boxing and Thai boxing. However, as time went by, he decided that he was more into endurance, that he wanted to beat his own records and push his own limits and confidence, and so he turned to cycling, swimming and running, even practicing “canicross” and sled racing. And here is his greatest sporting feat so far: a 200 km mushing event in Norway with 8 dogs and a sled for 20 non-stop hours! In addition, he has three marathons in one year, a four-day cycling race, 500 km, and 10,000 m of elevation gain under his belt. Chusky still has many goals to accomplish–the biggest one right now is becoming a father. He gets ready to hit the road with the song Waitin’ On a Sunny Day by “The Boss,” Bruce Springsteen. Let’s do this!

“Never walk away from the fight”

Pablo, 29 years old, lives in Mexico and has a degree in Business Creation and Development. Ever since he was a little boy, he dreamed of being a pilot and being able to fly, imagining himself inside all the planes that flew over his head! And he succeeded, because with confidence and determination you can always get to the finish line. Nevertheless, life took him down a different path. As a child, Pablo participated in lots of athletic activities until he ultimately turned to football, which led to him playing in division one. Way to go, Pablo! He aims to fly high with his goals (pun intended), and the next ones jotted down in his notebook are to reach the summits of Pico de Orizaba in Mexico and Tacora, in the Chilean Andes. The greatest marathon of his life was when he had to move cities, leaving behind his life, everything he had grown up with, and not being able to see his mother every day. With his batteries all charged up and ready for anything, Pablo is going to give it his all, especially if he is listening to Set by The Martinez Brothers, so… Let the games begin!

TRAINING

"The more miles, the better." "Every day to the max.” Does this advice sound familiar? It’s really incompatible with seeking optimal performance for your goal. Rest is necessary between intense workouts, and coaches can tell when you need it thanks to the load quantification tools available to us. We need to rest to supercompensate and assimilate the training sessions, and this will depend on your objective. In addition, we have to learn to listen to our body, because many times it sends us warning signs that we do not want —or know how— to listen to.

Download the 13-week
training program HERE

NUTRITION

It is very important to stay hydrated when doing sports and to avoid becoming thirsty, as this is an indication that a certain level of dehydration has occurred.

MOTIVATION

Motivation: a state of mind that we train so that, even if you don’t feel inspired or in the mood to run, you can get out there and give it your best effort.

CHALLENGES

Step by step, one mile at a time. This is the secret formula to pursuing a goal until you reach it. Seems simple, right? But there needs to be a lot of effort and trust backing it up to achieve each goal.

This is #MilesOfTrustMAPFRE and we at MAPFRE are committed to standing by the side of each person who wants to reach the finish line, helping them like never before and giving them the confidence they need to achieve it. No matter their physical or personal condition. No matter their objective.

Get ready to complete each monthly challenge. Download our app here:

And don't forget to share the challenge when you complete it and mention us on your social media!

Challenge 1

APRIL 12 to 18

ranking

Challenge 2

MAY 3 to 9

ranking

Challenge 3

MAY 31 to JUNE 6

ranking

Challenge 4

JUNE 19 and 20

ranking

LEGAL TERMS AND CONDITIONS MAPFRE CONTEST - MILES OF TRUST

1- THE RESPONSIBLE PARTY FOR THE ORGANIZATION AND TERRITORIAL AND TEMPORAL SCOPE

MAPFRE, S.A., with registered offices in Madrid, Ctra Pozuelo, 52 28222- Majadahonda, and with TIN A-08055741 (hereinafter “MAPFRE” or “The Organizer”) is organizing a Contest called “Miles of Trust” (the “Contest”).

The territorial scope of the Contest is Spain and Mexico.

The contest shall be carried out from March 1, 2021, through June 20, 2021, both inclusive, in accordance with the provisions of these Legal Terms and Conditions (hereinafter, the "T&C").

2- REQUIREMENTS AND PARTICIPATION PROCESS

Any individual over 18 years of age residing in Spain or Mexico who, during the period established in these T&C, shares their story of personal improvement and why they want to be chosen to take on the running challenge with MAPFRE on their personal Instagram profile, using the hashtag #MilesofTrustMAPFRE, may participate in the contest.

Participation is free and is limited to one video or content piece per participant.

A maximum of 4 winners shall be chosen, 2 among participants residing in Spain and 2 among participants residing in Mexico. In addition, 4 other winners will be selected in another contest organized by MAPFRE with the same purpose, dynamics and prize but aimed at MAPFRE employees in Spain and Mexico, not admitting simultaneous participation in both contests.

3- CONTEST PHASES AND PROCESS

1. CASTING PHASE. This phase will last 3 weeks (from March 1 to March 19, 2021, both inclusive). During the first 2 weeks (from March 1 to 12, 2021), participants must share, through a video of a maximum duration of 2 minutes, their story of personal improvement or motivation for running a marathon on the Instagram social network, using the hashtag #MilesofTrustMAPFRE, and tagging @mapfre_es if they are participating from Spain, or @mapfre_mx if they are participating from Mexico.

Only videos in which the main character is the participant in the Contest will be taken into account for the purposes of participation in the Contest, regardless of the fact that additional persons may appear.

Videos must be uploaded to Instagram no later than March 12, 2021, at 11:59 PM (Spanish time). No videos submitted after this deadline shall be considered.

During the third week (March 15 to 19, 2021), MAPFRE will select the 4 provisional winners of the Contest from among the participants who have shared their video on the social network in accordance with the requirements indicated above who must undergo preliminary medical tests (medical check-up and stress test) at the medical center that MAPFRE will indicate for this purpose, to determine their physical condition and suitability to perform the training and participate in the race included in the Contest prize.

MAPFRE will select the winners based on the following criteria: originality, personal motivation, emotion, transmission of values and feelings, and optimal physical condition to participate in the race. Additionally, and applying the same criteria, 2 participants will be chosen to be considered alternates following their order of selection, in the event that any provisional winner does not undergo the preliminary medical tests or the result of the same is not suitable to perform the training and/or the race included in the prize, or any winner waives the prize, or it is impossible to locate the winner, or any other circumstance.

Provisional winners who, after the preliminary medical tests, are found fit to perform the training and race included in the prize will be considered winners of the Competition (along with the 4 winners of the Contest aimed at MAPFRE employees previously mentioned in part 2) and will move on to the Preparation Phase, committing themselves, except in cases of force majeure, to comply with the training program and to participate in the marathon scheduled for the Final Phase.

2. PREPARATION PHASE This phase will last 12 weeks (from March 22 to June 11, 2021) during which time MAPFRE will provide personalized virtual training for the winners and will share their progress on social media.

The details of the training program will be provided to the winners, who, upon acceptance of the prize, commit to follow and comply with the indicated terms.

MAPFRE, in addition, will provide content to the general public through social media and a landing page so that, if they wish, they can also train on their own individually.

3. FINAL PHASE. This phase will last 3 weeks (June 14-30, 2021) during which time the runners will complete their final preparations for the race, which will take place digitally through a challenge on the TimingSense app on the weekend of June 19-20, and a closing video of the Contest finale will be prepared.

4. INFORMING THE WINNERS OF THEIR PARTICIPATION IN THE SECOND PHASE OF THE COMPETITION

Once the provisional winners have been selected following the procedure indicated in section 3, MAPFRE, once it verifies that they meet all the conditions established in these T&C, will contact them and request the necessary information to arrange for the preliminary medical tests to be carried out.

In the event that these medical tests determine the winners to be fit for their participation in the training and the race, MAPFRE will confirm their definitive selection as winners of the Contest and will arrange for the organization of their personalized training and the delivery of the rest of the prizes.

The winners must confirm their acceptance or express waiver of the prize, as well as their commitment to comply, except in cases of force majeure, with the training program and to participate in the marathon, by e-mail to kilometrosdeconfianza@mapfre.com within the following 48 hours.

To inform the alternates of the prize, the same procedure shall be followed as is regulated in this section for communicating the prize to the winners.

In the event that any of the winners does not meet the characteristics established in these T&C, or it is not possible to locate him/her, the prize will be awarded to the participant selected as alternate winner in order of position as indicated in section 3 above. Likewise, in the event that the winners do not expressly state their acceptance or waiver of the prize in the aforementioned term, it will be understood that they renounce the prize, and MAPFRE will be entitled to award the prize to the participants selected as alternates.

If none of the alternates meet the established requirements, the prize will be declared void, and MAPFRE will be exempt from any liability.

5. PRIZES

Contest winners shall be awarded:

- A 12-week personalized training course led by a coach with the ultimate goal of preparing to run a digital marathon on the weekend of June 19-20, 2021 via the Timing Sense app.

- ASICS brand materials consisting of 2 pairs of sneakers, 2 T-shirts, 2 shorts, 2 tights, and 2 sweatshirts.

- A GoPro Hero 8 Black camera, a 380€ value MAPFRE reserves the right to substitute the prize for another of similar characteristics.

6. TAXATION OF PRIZES

All taxes levied on the receipt of the prizes shall be at the winner's expense, notwithstanding what is indicated in the following point with respect to the applicable withholding.

In accordance with current Spanish legislation, the prizes that are the object of this Contest shall not, in principle, be subject to personal income tax or non-resident income tax withholding or payment on account. In the event that there is an obligation to do so, MAPFRE will additionally assume, as part of the prize, the amount of the withholding to be made, if applicable.

If necessary, the winners must communicate their personal information to MAPFRE so that it can comply with its tax obligations. They must also sign a document validating receipt of the award.

7. PERSONAL DATA PROTECTION

Participants' personal data will be processed by MAPFRE, S.A., with the identifying data indicated in paragraph 1, in order to manage their participation in the Contest, select the winners, communicate the corresponding prize and carry out the personalized training and the race included in the same.

The data relating to the first and last names of the winners may also be used publicly by MAPFRE in the different internal communication channels of the MAPFRE Group in the activities and advertising and promotional campaigns of the Prize, even when it involves an international transfer of data.

It is understood that the owner of the data accepts and authorizes the conditions set forth above by participating in the Contest.

Basic information on data protection
Responsible Party	MAPFRE, S.A.
Purposes	Management and organization of the Contest, including the delivery of prizes, training and completion of the race included among the prizes, and Contest promotion and publicity.
Legitimacy	Consent of the interested party.
Recipients	Data may be communicated to third parties and/or transferred to third countries under the terms indicated in the Additional Information on Data Protection.
Rights	You may exercise your rights of access, rectification, deletion, limitation, opposition and portability, detailed in the Additional Information on Data Protection. In the event that the rights exercised are those of cancellation or opposition to the use of their data for the purposes indicated, given that such use is essential for the Contest process, such exercise by the winner shall result in his/her automatic withdrawal from the Contest.
Additional information	At this link, you may view additional information on data protection

In the event that participants provide MAPFRE with personal data corresponding to third parties, they must inform them of the above aspects regarding the processing of their data and obtain the necessary consent to do so prior to transferring such data to MAPFRE, taking responsibility for any damage or harm that may be caused to MAPFRE in the event of failure to comply with the aforementioned duty of information and prior consent.

8. IMAGE RELEASE

Participants are informed that during the course of the different phases of the Contest, the Organizer may take photographs or videos in which their image appears, to which they give their consent.

In addition, by participating in the Contest, they release their image rights to MAPFRE with respect to the indicated photographs or videos of the Organizer, as well as with respect to the video uploaded to social media through which they are participating in the Contest. This release is understood to be made indefinitely, on a worldwide basis and without any economic consideration whatsoever.

Therefore, MAPFRE is authorized to disseminate the name, surname and image of the participants and of the selected winners, without any compensation, in its digital channels (social networks, websites, applications, etc.) as well as to use them for advertising purposes, in all kinds of internal or external media and in advertising and promotional material related to the Contest.

In the event that participants provide MAPFRE with images corresponding to third parties, they must inform them of the above aspects and obtain the necessary consent to do so prior to transferring such images to MAPFRE, taking responsibility for any damage or harm that may be caused to MAPFRE in the event of failure to comply with the aforementioned duty of information and prior consent.

9. EXCLUSIONS AND LIMITATIONS

The prize is personal and non-transferable and in no case may be subject to substitution, change, alteration, compensation or concession at the request of the winners. In the event that a winner is unwilling or unable, for any reason whatsoever, to benefit from the prize in whole or in part, he/she will forfeit the entire prize, without any right to any indemnity or compensation whatsoever. In this case the prize may be awarded by MAPFRE to the participant selected as an alternate winner in order of position as indicated in section 3 above.

The commercialization and/or sale of the prize obtained within the framework of this Contest is prohibited.

MAPFRE reserves the right to

- cancel, modify or suspend the Contest at any time for a just cause and/or force majeure, communicating said circumstance to the participants,

- verify, by the procedure it deems appropriate, the identity and domicile of the participants, as well as that they, especially the winners, meet all the requirements set forth in these T&C. If such verifications cannot be carried out or if they are not in accordance with the information provided by any of the winners, the winner may be disqualified and replaced by the corresponding alternate winner in accordance with the procedure indicated in section 3 above.

- automatically disqualify any participant who fails to comply with the participation requirements established in these T&C, defrauds, alters or disables the proper functioning and the normal and regulatory course of the Contest or performs improper practices to increase his/her probability of winning, such as the use of privileged information, undue manipulations, etc., or uses any type of practice that may be considered contrary to the spirit of the Contest, or that infringes upon the rights of third parties.

MAPFRE shall not be liable for

-the physical condition and suitability of the participants for their participation in the Contest, being the participants responsible for any statement made in this regard, as well as for submitting to preliminary medical tests, in the event that they are selected as provisional winners.

- any physical or psychological condition that the participants may suffer as a result of their participation in the Contest, notwithstanding the sports activities insurance policy that MAPFRE may take out on behalf of the winners.

- delays or any other circumstance attributable to third parties that may affect the participation or progress of the Contest, delivery of prizes, among others.

- the winners' information being incorrect or not being able to be contacted for reasons beyond MAPFRE's control.

- improper or inappropriate use of the prize by the winners or third parties.

10. ACCEPTANCE OF THE TERMS AND CONDITIONS

The very participation in the Contest implies full and unreserved acceptance of these T&C.

All practical difficulties related to the interpretation or application of these terms and conditions shall be resolved by MAPFRE.

11. INTELLECTUAL PROPERTY

Participants assert, with respect to the video with which they are participating in the Contest, that:

• They are the sole owners/exclusive holders of its exploitation rights.

• It does not include any threatening, false, misleading, abusive, harassing, defamatory, vulgar, obscene, scandalous, inflammatory, pornographic or crude content.

• It does not contain any material that could constitute or encourage conduct that would be considered a criminal offense, give rise to civil liability, or otherwise violate any law.

• It does not infringe upon intellectual or industrial property rights, nor does it violate the privacy and/or publicity rights of third parties, and it does not include:

- registered trademarks owned by third parties.

- copyrighted material owned by third parties.

- names, physical or characteristic resemblances that identify celebrities or public personalities, living or deceased.

- other persons who are not aware of the present T&C or who have not given their prior consent for the use of their image and/or personal information for the purposes detailed herein.

The participant grants MAPFRE, freely and without any compensation whatsoever, the right to reproduce and distribute in any form, broadcast and communicate in any format, the video submitted in the Contest, by itself or through third parties, for the purpose of running the Contest and carrying out advertising and promotional activities in relation to the same.

The aforementioned release is non-exclusive and is made for the territorial scope of the entire world and without any time limitation. The participant is responsible to MAPFRE for the authorship and originality of the video submitted and for the peaceful exercise of the rights assigned by virtue of the provisions of these rules, in respect of which he/she declares to be the sole and exclusive owner in full ownership and without any limitation whatsoever; at the same time, declaring that he/she has not contracted and will not contract any commitments or encumbrances of any kind that could prejudice MAPFRE's rights over the video.

All trademarks, logos, trade names and any other distinctive symbols present on the website [https://www.mapfre.com/] or on the landing page created for the Contest are the exclusive property of MAPFRE and are protected by current legislation.

12. APPLICABLE LAW

The Contest and these terms and their interpretation are subject to Spanish law. For all disputes and claims that may arise, the parties submit to the authority and jurisdiction of the courts of the city of Madrid.

13. PRESENTATION AND CONSULTATION OF THE CONTEST RULES

These terms and conditions are available in their entirety, free of charge, on the website Kmdeconfianza.com.